People who own or operate small businesses cannot avoid the inflation conversation any longer. Supplies (if you can get them) cost more. Employees (if you can get them) cost more. As it relates to current economic conditions, it is now a fool’s errand to think you can put your head down, keep prices steady, and …
If you announced you were having a Super Bowl party and the game would be shown on a tiny 13-inch television in a small house and the food served would be re-heated frozen dinners and glasses of tap water, no one would show up. There would be better options. Well, maybe your mom and dad …
Facebook lost up to $100 million in revenue during its Oct. 4 outage that lasted more than four hours. And Mark Zuckerberg’s personal wealth reportedly fell by more than $6 billion in that same time frame. But I’m more concerned about the impact on the small businesses who utilize social media as their only source …
Think about some of the biggest and best companies in the world – and I mean the really big ones. Apple, Amazon, Walmart. We all know about their products and how they make money, but have you noticed how they’re growing new revenue? They’re all making buckets of money while they sleep, because they’ve figured …
This topic will not go away any time soon, and this week, we want to share some thoughts on what you, as a business owner or operator, should do if you’re struggling like the rest of your contemporaries to hire employees. First the numbers: There are now 10.9 million open jobs in the United States. …
Back in the early 2000s I worked for a company that was owned by a private equity firm. The private equity firm had lots of businesses in America and the owners hoped they all would flourish and make money. The private equity folks were located in New York City and they had a building full …
Without a crisis, national news goes broke In case you haven’t heard, we have a crisis on our hands. And if every single person in this country doesn’t starting worrying about it, well… just know you should. You certainly don’t need me to tell you this. If you’re one of those citizens who wakes …
Marketing a small business has never been harder than it is today. Survey after survey shows the cost and understanding of modern-day digital and social media marketing has consumed business owners unlike ever before. Why? Digital marketing used to be so easy. You posted to social media, had a decent website, and if you invested …
Small business marketing always starts with content Read More »
In Part 1 of this series on small business marketing, we laid out the evidence that easy marketing tools on digital and social media do not mean digital and social media marketing is easy. It’s not. Don’t believe a single person who tells you otherwise. Even when that 20-something down the street tells you social …
The digital and social media revolution has made small business marketing a living nightmare. Disagree? Of course there are some who do. They are wrong – all of them – but that doesn’t mean they’ve always been wrong. There was a time when using the internet (Google) or social media (Facebook) was a sure bet …